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Step behind the scenes of experiential marketing with Inside the Activation by Jae Davis.

This book is a practical guide that breaks down the key roles, responsibilities, and skills needed to thrive in the fast-paced world of brand activations and live events.

Inside, you’ll learn how to:
✔️ Understand the structure of experiential marketing teams
✔️ Master the responsibilities of roles from Brand Ambassador to Tour Manager
✔️ Build a career in marketing activations with confidence and professionalism
✔️ Deliver memorable brand experiences that connect with audiences

Whether you’re a student, aspiring brand ambassador, or marketing professional, this book equips you with the knowledge to succeed in the experiential marketing industry.