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Experiential Marketing 101 by Jae Davis is your ultimate introduction to the world of brand activations and live experiences.

This beginner-friendly guide explains the fundamentals of experiential marketing, offering clear insights into how brands create powerful, memorable connections with their audiences.

What you’ll discover inside:
✔️ The basics of experiential marketing and why it matters
✔️ Step-by-step strategies for planning brand activations
✔️ Real-world examples that bring concepts to life
✔️ Practical tips for students, aspiring marketers, and entrepreneurs

Whether you’re just starting in marketing or looking to sharpen your knowledge, this book is the perfect foundation for building a successful career in experiential marketing.